Mrs Ertha Strapies Watch – Appley
Mrs Ertha Strapies Watch – Appley

Mrs Ertha Strapies Watch – Appley

Regular priceR 495.00
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Strapies Watch – Appley by Mrs . Ertha. Mrs. Ertha's Strapies, the watches that remind us of our childhood.

Do you remember the snap bracelets? When you slapped them on your wrist they rolled up by themselves. Well, here are the watches, made of 100% silicone, water resistant (but not for diving) and ideal for adding a fashionable touch. There's no fiddly clasps or buckles here! It takes half a second to put the watches on, and it will sit firmly and safely on the wrist of any size without pressure. 

Smooth and sleek yet really durable this is a style that will last year on year, and thanks to the wrap round bracelet design, it grows with your little one. 

The removable dial is laser engraved and allows for easy battery replacement if necessary. It has a Seiko PC21S quartz movement made in Japan.

We love this versatile timepiece that has clear and readable dials that are perfect for little ones learning to tell the time.

Suitable from age 3+

Key Features

  • Strapies Watch – Appley
  • Includes a 100% silicone snap bracelet watch
  • Encourages time-telling and independence
  • Designed and made in Portugal
  • 100% free from BPA, PVC and phthalates
  • Complies with rigorous EN-71 & ASTM safety standards

Looking for gift ideas? The Strapies Watch – Appley is the perfect gift for children 3 years and older. Ideal for Baby Showers, birthdays, special occasions or simply as a surprise gift.


100% Silicone

Movement: Seiko quartz PC21S (made in Japan, 2 year warranty)


Length of the bracelet: 22.5 cm
Width of the bracelet: 2 cm

Diameter of the dial cover: 3 cm
Diameter of the dial: 2 cm

Mrs . Ertha International Warranty

  • Mrs. Ertha grants, from the date of purchase, a 24-month warranty on Strapies.
  • This guarantee is only valid if the guarantee certificate is dated, signed and duly completed by the brand or by a retailer of the brand.
  • During a period of 2 years Mrs. Ertha replaces the mechanical dial on any watch which, being in good condition, has mechanical defects or malfunctions.
  • The replacement watch warranty ends at the end of the replacement watch warranty.
  • Before activating the warranty, make sure the battery is empty.
  • Please change the battery at a reputable jeweller.
  • If the watch still doesn't work after changing the battery, contact your retailer for a replacement.
  • The strap and glass are not covered by the 24 month factory warranty. However, if you consider that your bracelet and/or glass has a manufacturing defect and that it was not due to misuse of the article, please contact the retailer for a correct assessment of the situation.


perfect gift

Once your order is placed, we’ll wrap your order with love and care, before it’s whisked on its way to you as quickly as possible. We aim to dispatch your order in less than 1 working day from when order your is placed (please allow up to 1½ working days during peak periods).

Delivery within Cape Town takes between 1 and 2 working days and all other areas outside of Cape Town between 2 and 3 working days (please allow up to 5 working days during peak periods if you're outside of Cape Town).

If a product is on pre-order the estimated delivery date is mentioned above the 'pre-order' button above.

We pack and ship orders daily, so be sure to lookout for our email with your tracking number (please check your spam / junk folder) so you can easily track your order online.

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US 3/4 - Recommended Age: 2 – 4 years old

Height: 92 cm – 104 cm

Hips: 54 cm – 55 cm

Waist: 60 cm – 62 cm

US 5/6 - Recommended Age: 4 – 6 years old

Height: 104 cm – 116 cm

Hips: 56 cm – 57 cm

Waist: 64 cm – 66 cm

Customer Reviews


I just want to say a huge thank you for wrapping all the gifts I ordered for my daughter's birthday. You saved me both money and lots of time. Much, much appreciated.

R. Esterhuyse
South Africa

Thank you so much for going the extra mile to make this gift extra special. Your company is exactly what I was looking for and I am so grateful that I was told about Make Believe Co. So many places in SA do not offer such beautiful, high quality, long lasting toys. I will 100% be ordering from you guys again for any little one I know.

M. Du Toit

Just wanted to compliment you on your service. I just placed an order for a train set and some board games a few hours ago and I have already received the tracking number. That is fantastic service. Thank you so much.

C. Sayster
South Africa

I placed my order on Saturday evening and just got the delivery now. This is the most efficient service I've ever seen. Thank you so much.

A. Faber
South Africa

I live on a farm and had my parcel delivered just the day after I had ordered. It was like a miracle. Incredible service and my son is going to love his beautiful bunny.

S. Spamer
South Africa