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A modern kids store built by parents, for parents, stocking the world’s best toy brands carefully curated into meaningful collections that reflect your own sense of style and stage of parenting.

#makebelieveco

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    Free delivery on orders over R800 anywhere in South Africa

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    Buyers Choice

    Pick of the Week

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    New little-dutch-wooden-scooter-pink-1
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    R2,185.00

    New vehicle-set-railway-extension-1
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    R395.00

    building-blocks-in-barrel-adventure-1
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    R445.00

    railway-train-adventure-pink
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    R485.00

    Excited to get your order? Us too! You can track your order every step of the way.

    Free delivery for orders over R800 anywhere in South Africa.

    Not sure what to get them? Let them get anything they want!

    Brand Showcase

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    emergency-service-vehicles-1
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    R295.00

    wooden-toolbox-1
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    R395.00

    parking-garage-adventure
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    R1,295.00

    New fire-station-playset-railway-extension-1
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    R655.00

    Sold wooden-kitchen
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    R2,395.00

    little-cuties-stacks-of-stickers-1
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    R255.00

    New little-dutch-stacking-train-ocean-1
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    R495.00

    New guitar-blue-1
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    R595.00

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