LEGO® Friends Heartlake City Organic Grocery Store | 41729
LEGO® Friends Heartlake City Organic Grocery Store | 41729
LEGO® Friends Heartlake City Organic Grocery Store | 41729
LEGO® Friends Heartlake City Organic Grocery Store | 41729
LEGO® Friends Heartlake City Organic Grocery Store | 41729
LEGO® Friends Heartlake City Organic Grocery Store | 41729

LEGO® Friends Heartlake City Organic Grocery Store | 41729

Regular price R 1,549.00 Sale priceR 1,162.00 Save R 387.00
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Friends Heartlake City Organic Grocery Store by LEGO®. Step into the vibrant world of Heartlake City and ignite the imagination of young adventurers with the captivating LEGO® Friends Organic Grocery Store (41729) building set.

Dive into a realm of creative role play at the enchanting toy grocery store, a hub of exploration and discovery for kids who relish imaginative play. This captivating set is brimming with delightful toy grocery store accessories that allow children to immerse themselves in the characters' unique interests and passions.

Meet Autumn, a passionate advocate for our planet's well-being, whose heart belongs to the organic store. Here, she encounters her dear friend Leo, a culinary enthusiast always eager to experiment with new recipes. As kids delve into the Organic Grocery Store set, they'll be enchanted by the meticulous details inspired by real-life grocery stores – from the sliding doors and shopping carts to the recycling bank and delivery vehicle. These features add an element of authenticity to their imaginative playtime.

Inside the box, a colourful picture-story guide sparks the imagination and shows the purpose of each building step, while the LEGO® Builder app offers digital zoom and rotate tools so kids can visualise their model as they build, enhancing the building experience.

The next generation of Heartlake City is a place where kids can forge friendships, unearth exciting locales, and embark on real-life adventures within the captivating LEGO Friends universe.

Whether gifted for a birthday, holiday, or just-because occasion, the LEGO® Friends Heartlake City Organic Grocery Store (41729) building toy is sure to delight and inspire children who adore the world of pretend play.

Suitable from age 8+

Key Features

  • Friends Heartlake City Organic Grocery Store
  • Includes LEGO® Friends mini-dolls Leo, Autumn, Jordin and Isaac plus a younger sister Alba and Churro the cat characters and accessories inspired by real-world shopping trips including 2 shopping carts, 2 shopping baskets, cans and bottles to recycle and lots of food items
  • This LEGO® Friends toy measures over 13 cm high, 35 cm wide and 15 cm deep
  • In 2023, the LEGO® Friends universe expanded to introduce new characters and new locations to inspire more role-play adventures
  • Cleverly designed in Denmark
  • Quality guaranteed: LEGO® components fulfill stringent industry quality standards to ensure they are consistent, compatible and connect smoothly every time
  • Safety assured: LEGO® components are dropped, heated, crushed, twisted and analysed to make sure they satisfy rigorous global safety standards

Looking for gift ideas? Friends Heartlake City Organic Grocery Store is the perfect gift for children 8 years and older. Ideal for birthdays, special occasions or simply as a surprise gift.

LEGO® Bricks

830 Piece


  • Choking hazard. Small parts. Not for children under 3 years.
perfect gift

Once your order is placed, we’ll wrap your order with love and care, before it’s whisked on its way to you as quickly as possible. We aim to dispatch your order in less than 1 working day from when order your is placed (please allow up to 1½ working days during peak periods).

Delivery within Cape Town takes between 1 and 2 working days and all other areas outside of Cape Town between 2 and 3 working days (please allow up to 5 working days during peak periods if you're outside of Cape Town).

If a product is on pre-order the estimated delivery date is mentioned above the 'pre-order' button above.

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US 3/4 - Recommended Age: 2 – 4 years old

Height: 92 cm – 104 cm

Hips: 54 cm – 55 cm

Waist: 60 cm – 62 cm

US 5/6 - Recommended Age: 4 – 6 years old

Height: 104 cm – 116 cm

Hips: 56 cm – 57 cm

Waist: 64 cm – 66 cm

Customer Reviews


I just want to say a huge thank you for wrapping all the gifts I ordered for my daughter's birthday. You saved me both money and lots of time. Much, much appreciated.

R. Esterhuyse
South Africa

Thank you so much for going the extra mile to make this gift extra special. Your company is exactly what I was looking for and I am so grateful that I was told about Make Believe Co. So many places in SA do not offer such beautiful, high quality, long lasting toys. I will 100% be ordering from you guys again for any little one I know.

M. Du Toit

Just wanted to compliment you on your service. I just placed an order for a train set and some board games a few hours ago and I have already received the tracking number. That is fantastic service. Thank you so much.

C. Sayster
South Africa

I placed my order on Saturday evening and just got the delivery now. This is the most efficient service I've ever seen. Thank you so much.

A. Faber
South Africa

I live on a farm and had my parcel delivered just the day after I had ordered. It was like a miracle. Incredible service and my son is going to love his beautiful bunny.

S. Spamer
South Africa