A modern kids store built by parents, for parents, stocking the world’s best toy brands carefully curated into meaningful collections that reflect your own sense of style and stage of parenting.



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Born in a small town of Esbjerg, Denmark, BIBS launched as a family-owned business with the mission to create a natural rubber pacifier made from only the best materials.

Fast forward 40 years and BIBS has developed what is now one of the world’s most popular 100% natural rubber pacifiers and has built a strong reputation that always delivers functionality, style, and premium European quality.