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A modern kids store built by parents, for parents, stocking the world’s best toy brands carefully curated into meaningful collections that reflect your own sense of style and stage of parenting.

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hello@makebelieveco.com

Free shipping on orders over R800 to Cape Town, Gauteng and KwaZulu-Natal

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Happy team

Our Happy Team

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Photographer

Yana Pierg

MARKETING MANAGER

Sylvia Aniston

CEO

Lusi Jackson

CREATIVE DIRECTOR

Craig Wilson

DESIGNER

Miki Smith

FASHION MODEL

Svetlana Berg

Photographer

Philip Lewinski

CREATIVE DIRECTOR

Syntia Cranson