A modern kids store built by parents, for parents, stocking the world’s best toy brands carefully curated into meaningful collections that reflect your own sense of style and stage of parenting.



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It was only but a dream for us to be able to stock the gorgeous Olli Ella Dinkum Dolls. And guess what? Dreams do come true. It's been an absolute honour to be the very first retailer in South Africa to stock these cuties, and we are so in love! But what is all the fuss about with this brand that has taken Instagram by storm and what exactly is in their range of gorgeous toys for your little one?