Terms of Service

Please read the following terms and conditions of use carefully before using this site.

In these terms and conditions, "Make Believe Co.", “we”, “us” and “our” refers to Make Believe Co. (Pty) Ltd. All Users of this site agree that access to and use of all information on this site including purchase of our product(s) is provided subject to the following terms and conditions and other applicable law. If you do not agree to these terms and conditions, please do not use this site.


Make Believe Co. was born from a love for sustainable, design-led, conscious toys. Make Believe Co. is a modern kid’s concept store built by parents, for parents, filled with a beautifully curated collection of brands that reflect your own sense of style, providing an effortless shopping experience, from the website to your door and run by a Mom, with integrity.

We are centered around curating simplistic, edgy and playful designs with a neutral palette to blur the lines between gender-specific playthings that have a lot of style, but still provide everyday quality, durability, practicality and endless fun.

We support independent businesses while introducing talented people to South Africa and Internationally. We are focused on unearthing innovative, conscious brands because we care about the environment in which our children will grow up. We are Make Believe Co. and we are proud to give you the best kid’s products from the most amazing brands, all sustainably sourced and ethically made from across the globe. 


When you visit our site, we give you a limited license to access and use our information for personal use. You may only use this site to browse the content, make legitimate purchases and shall not use this site for any other purposes, including without limitation, to make any speculative, false or fraudulent purchases. This site and the content provided in this site may not be copied, reproduced, republished, uploaded, posted, transmitted or distributed. The license to access and use the information on our site does not include the right to use any data mining robots or other extraction tools. The license also does not permit you to metatag or mirror our site. We reserve the right to serve you with notice if we become aware of your metatag or mirroring of our site. Unauthorised use of this site and/or the materials contained on this site may violate applicable copyright, trademark or other intellectual property laws or other laws.


The copyright to all content on this site including applets, graphics, images, layouts and text belongs to us or we have a license to use those materials. All trademarks, brands and logos generally identified either with the symbols ™ or ® which are used on this site are either owned by us or we have a license to use them. Your access to our site does not license you to use those marks in any commercial way.

Any comments, feedback, ideas or suggestions (called “Comments”) which you provide to us through this site becomes our property. If in the future we use your Comments in promoting our site or in any other way, we will not be liable for any similarities which may appear from such use. Furthermore, you agree that we are entitled to use your Comments for any commercial or non-commercial purpose without compensation to you or to any other person who has transmitted your Comments. If you provide us with Comments, you acknowledge that you are responsible for the content of such material including its legality, originality and copyright.


The contents of this site are provided “as is” without warranty of any kind, either expressed or implied, including but not limited to warranties of merchantability, fitness for a purpose and non-infringement. The owner of this site, the authors of these contents and in general anybody connected to this site in any way, from now on collectively called “Providers”, assume no responsibility for errors or omissions in these contents.

The Providers further do not warrant, guarantee or make any representation regarding the safety, reliability, accuracy, correctness or completeness of these contents. The Providers shall not be liable for any direct, indirect, general, special, incidental or consequential damages (including – without limitation – data loss, lost revenues and lost profit) which may result from the inability to use or the correct or incorrect use, abuse, or misuse of these contents, even if the Providers have been informed of the possibilities of such damages. The Providers cannot assume any obligation or responsibility. The use of these contents is forbidden in those places where the law does not allow this disclaimer to take full effect.


We reserve the right to:

  1. Modify or withdraw, temporarily or permanently, the site (or any part of) with or without notice to you and you confirm that we shall not be liable to you or any third party for any modification to or withdrawal of the site; and/or
  2. Change these Conditions from time to time, and your continued use of the site (or any part of) following such change shall be deemed to be your acceptance of such change. It is your responsibility to check regularly to determine whether the Conditions have been changed. If you do not agree to any change to the Conditions then you must immediately stop using our site.
  3. We will use our reasonable endeavors to maintain the site. The site is subject to change from time to time. You will not be eligible for any compensation because you cannot use any part of the site or because of a failure, suspension or withdrawal of all or part of the site due to circumstances beyond our control.


The site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the site, and understanding how visitors use the site. Cookies can also help customise the site for visitors. Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.


In an attempt to provide increased value to our Users, we may provide links to other websites or resources. You acknowledge and agree that we are not responsible for the availability of such external sites or resources, and do not endorse and are not responsible or liable, directly or indirectly, for the privacy practices or the content (including misrepresentative or defamatory content) of such websites, including (without limitation) any advertising, products or other materials or services on or available from such sites or resources, nor for any damage, loss or offense caused or alleged to be caused by, or in connection with, the use of or reliance on any such content, goods or services available on such external sites or resources. Linking our site is not permitted. We reserve the right to serve you with notice if we become aware of such linking. 


We strive to ensure that our products are described as accurately as possible on our site, however, we do not warrant that the description is accurate. Where we become aware of any mistakes, we reserve the right to correct any error or omission. Images have been provided for illustrative purposes only and we do not guarantee that any image will reproduce in true colour nor that any given image will reflect or portray the full design or options relating to that product.


Lead-time is dependent on stock availability. Should we have stock available, orders will be dispatched within 3 working days. Should the product not be in stock we will inform you on the status of getting more stock. Every effort is made to deliver your order timeously, however, unforeseen circumstances may cause delays. Should we be faced with such an occurrence we will contact you via email and provide a revised delivery schedule.


Our products are for sale to adults over the age of eighteen (18) years. By proceeding to purchase through our site, you acknowledge that you are over 18 years of age. We supply and dispatch our products to customers countrywide. We endeavor to ensure that our products listed are current, however, we give no undertaking as to the availability of any product advertised on our site. Delivery of products is an additional charge, calculated at the time of purchase.

When you order from us, we require you to provide your name, physical delivery address, email address and telephone contact details. We undertake to take due care with this information, however in providing us with such information you accept that we are not liable for its misuse due to error in transmission or virus or malware.

  1. Order processing will not begin until we receive a confirmed order and full payment has been processed via PayFast, Ozow or PayJustNow.
  2. Delivery of your ordered product(s) will be as set out on our site.

Where a product has been listed at the incorrect price or with incorrect descriptive information or image due to typographical error or similar oversight, we reserve the right to cancel a transaction. Where your credit card has been charged, we will immediately refund your credit card for the total amount debited.


All transactions will be processed in South African Rands (ZAR).

We endeavor to offer you competitive prices on current products; your total order price will include the price of the purchase plus any VAT and delivery charges where applicable. We reserve the right to change pricing at any time without prior notice.


We accept Visa, Maestro and MasterCard. All of your order details will be saved online under the My Account section available for use whenever you’re ready.

For more information about how to order, special order requirements and other payment options, please contact us.


In cooperation with PayJustNow (Pty) Ltd we offer you the following payment options. Payment is to be made to PayJustNow:

  • Pay in 3

Further information and PayJustNow's user terms you can find here. General information on PayJustNow can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in PayJustNow Privacy Policy.


We accept Visa, Maestro, MasterCard payments online through our SAFE and SECURE merchant processor (powered by PayFast, Ozow or PayJustNow. All personal information (including your name, email address, street address, phone number, and order history) is encrypted for additional security. Sorry, we do not accept personal cheques.

We undertake to take all due care with any information which you may provide to us when accessing our site. However, we do not warrant and cannot ensure the security of any information which you may provide to us. Information you transmit to us is entirely at your own risk although we undertake to take reasonable steps to preserve such information in a secure manner. Our compliance with privacy legislation is set out in our privacy policy.


We know you’ll love our products, but if for some reason you are unhappy with any of our products, please contact us regarding any returns or exchanges and we’ll be happy to help. Please include your order number and product description with the reason for the return or exchange.

Please complete the ‘Return Request’ within 7 days of receiving your order and you can return any unwanted item to us for a refund (minus postage costs). You have 5 days, from the date of ‘Return Request’ to return an item(s). The products must be in its original re-saleable condition that you received it, with all tags still attached and in its original packaging. So don’t get too excited and pull the tags off before you are sure!

You as the customer are responsible for the payment of postage/shipping for returns. As Make Believe Co. is not liable for any lost items being returned, we would recommend that you return the item(s) using a courier service for tracking purposes. Please email this tracking number to us so that we can look out for it. We can only offer a free return if an item you have received has a fault; in this situation, your return postage will be refunded once the item has been received by us.

We do not refund or exchange sale items and gift cards.

If your returned item(s) are in their original condition with tags on and in their original packaging, we’ll process your refund or exchange within 5 working days upon receipt of the item(s).

You will receive an email confirming that we have received your return and that you have been credited. Refunds will be to the original method of payment. Please allow between 3 and 10 working days for your bank to complete the transaction, depending on their processing time. This can vary between card issuers.


We have the right, but not the obligation, to monitor any activity and content associated with the site. We may investigate any reported violation of these terms and conditions or complaints and take any action that we deem appropriate (which may include but is not limited to, issuing warnings, suspending, terminating or attaching conditions to your access and/or removing any materials from the site).


By accessing our site, you agree to indemnify and hold us harmless from all claims, actions, damages, costs and expenses including legal fees arising from or in connection with your use of our site.


These terms and conditions will be exclusively governed by and construed in accordance with the law of South Africa and the parties hereby submit to the exclusive jurisdiction of the South African courts.

If any provision in these terms and conditions is invalid under any law the provision will be limited, narrowed, construed or altered as necessary to render it valid but only to the extent necessary to achieve such validity. If necessary the invalid provision will be deleted from these terms and conditions and the remaining provisions will remain in full force and effect. 


To the full extent permitted by law, our liability for breach of an implied warranty or condition is limited to the supply of the goods and/or services again or payment of the costs of having those goods and/or services supplied again. We accept no liability for any loss whatsoever including consequential loss suffered by you arising from product/s we have supplied.


We reserve the right to change, modify, add to or remove from portions or the whole of these terms and conditions at any time. Changes to these terms and conditions will become effective upon such changes being posted to this site. It is the User’s obligation to periodically check these terms and conditions at the site for changes or updates. The User’s continued use of this site following the posting of changes or updates will be considered notice of the User’s acceptance to abide by and be bound by these terms and conditions, including such changes or updates.


I understand that all the designs and trademarks are registered to Make Believe Co. and hereby accept the terms and conditions. I undertake not to copy/duplicate the trademarks and designs directly or indirectly in any way and understand the legal implications thereof. Should I be found to be in violation of this agreement I understand that I will be held liable for all legal costs incurred by Make Believe Co. for any civil action or any legal action deemed necessary against me.