A modern kids store built by parents, for parents, stocking the world’s best toy brands carefully curated into meaningful collections that reflect your own sense of style and stage of parenting.



    Contact Us

    Free delivery on orders over R800 anywhere in South Africa

    Search Wishlist
    • No products in the cart.
    Search Wishlist
    • No products in the cart.
    Back to top

    Get in touch

    We're available Monday to Friday during normal working hours and we'll answer whenever we can early evening or over a weekend. We're a friendly, customer focussed bunch, so any feedback, for better or worse is most welcome.

    Connect with us

    We would love to hear from you on social media! Share your beautiful pics using the hashtag #makebelieveco

      You don't have permission to register