A modern kids store built by parents, for parents, stocking the world’s best toy brands carefully curated into meaningful collections that reflect your own sense of style and stage of parenting.



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Contact Us

Free shipping on orders over R800 to Cape Town, Gauteng and KwaZulu-Natal

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Get in touch

We're available Monday to Friday during normal working hours and we'll answer whenever we can early evening or over a weekend. We're a friendly, customer focussed bunch, so any feedback, for better or worse is most welcome.

Connect with us

We would love to hear from you on social media! Share your beautiful pics using the hashtag #makebelieveco