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A modern kids store built by parents, for parents, stocking the world’s best toy brands carefully curated into meaningful collections that reflect your own sense of style and stage of parenting.

#makebelieveco

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    We are OPEN and shipping orders throughout the holidays! Free delivery on orders over R800 anywhere in South Africa

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      /    /  Istome-flexa-doll0bed-5_a1389f2f-6523-4111-ade4-64fd763b7a22_1408x800

    Istome-flexa-doll0bed-5_a1389f2f-6523-4111-ade4-64fd763b7a22_1408x800

    Istome-flexa-doll0bed-5_a1389f2f-6523-4111-ade4-64fd763b7a22_1408x800

    Let your little one tuck their your favourite doll in a cosy little doll bed wrapped in comfy rose bed linen. The Doll Bed linen with duvet and pillow is made of 100% cotton in light rose shades that match The Doll Bed perfectly. It also includes a soft mattress to lay your baby doll to sleep on.

    We’re a family owned business, selling premium quality toys from the most amazing brands, all sustainably sourced and ethically made from across the globe.