Make Believe Co. - Stylish Musthaves for Kids

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SUMMER COLLECTION

THE PERFECT

FIRST BIKE

Pretty, practical and durable. Designed to support the development of our children's natural sense of balance.

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Buyers Choice

Pick of the Week

New Brand

Trending Around the Globe

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Excited to get your order? Us too! You can track your order every step of the way.

Free Delivery

Free delivery for orders over R800 anywhere in South Africa.

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Not sure what to get them? Let them get anything they want!

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Instagram

Goodness me, but how cute does Capucine look in th

Goodness me, but how cute does Capucine look in this outfit? 💯
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Have your seen our collection of @nomadandgrace outfits yet?
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You’d want them all!
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Now, about this cutie! She’s a @paolareina_official x @minikane_for_kids baby. She’s soft to the touch, has a gentle vanilla scent, anatomically correct and the perfect size for little hands 🙌🏼
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You can move her arms and legs and guess what? She can even bath with your little one 🛀
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The perfect introduction for our little ones to learn about their own anatomy, diversity and inclusivity.
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You won’t find them anywhere else in 🇿🇦 and we super proud to bring these beauties into your family.
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Link in bio to shop Paola Reina x Minikane dolls 🛍
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📷 capture by @nomadandgrace

Had about 6 of these already ☝🏼Keep ‘me com

Had about 6 of these already ☝🏼Keep ‘me coming! ☕️
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Made with loads of love by little hands. Wouldn't have it any other way, right? 💕
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We cannot get enough of this coffee machine by Little Dutch.
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It comes with with two cups, spoons and five different flavours coffee pods.
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So choose your flavour and watch your little barista make the perfect cuppa 👧🏻👦🏽👧🏾
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Tap to shop 🛍
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📷 perfect capture by @monique_stals

Early learning teaches our babies the good stuff 👶🏽👶🏾
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These wooden toys from @littledutch_official are all you’ll need from 12 months.
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A stacking rainbow to make a bridge for the stacking train. Houses that can be stacked or used to create the most gorgeous city scene 🌈
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And of course the bestselling activity cube which is five toys all-in-one ☝🏼
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Hours of fun + learning. That’s a promise 🙋🏻‍♀️
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Tap to shop
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📷 beautiful capture and collection by @nasrinswonderland

Every toy box needs a doctors set like this ☝🏼
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Why? Because remember, children learn through play AND having a set like this makes doctors visits not so scary 👩‍⚕️👨‍⚕️
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It works. Promise ✌🏼
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Yesterday, our baby boy had a little accident. Unfortunately, he needed surgery but what a little champ he was 💪🏼
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He wasn’t scared (Mom and Dad on the other hand - that’s another story🤦🏻‍♀️)
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He was playing along to ‘doctor, doctor’ 🩺
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This is the #powerofplay 💕 Never underestimate it.
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Link in bio to shop doctors set by @plantoysofficial 🛍

The perfect walked for your little one to learn to

The perfect walked for your little one to learn to take their first steps 🦶
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We love the versatility of this baby walker. It doubles as a block trolley filled with 27 coloured blocked in all different shapes and sizes to encourage creative play 👏🏼
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Build towers and houses, knock them down and start again! 🏡
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Watch out! They’ll soon be zooming around the house 🏎
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Available in blue or pink.
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Tap to shop baby walker 👶🏽👶🏼👶🏾
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📷 beautiful capture by @monjolicoton

Hey baby Jim 👋🏻 • You’re cute and cuddly

Hey baby Jim 👋🏻
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You’re cute and cuddly - has anyone ever told you that?
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And his just over here waiting to meet his new best friend 👶🏽👶🏼👶🏾
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Feed him with the bottle or calm him down with the dummy 🍼 Change his nappy, put on his cap and tuck him in with his blanket for a little nap in his travel basket.
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Perfect little companion to snuggle up with and keep your little one feeling safe 💙
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Tap to shop baby Jim 🛒

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